Aquadeco – “Take it with you wherever you go!”
The once-novel, now-ubiquitous Fiji Water is bad enough – having pioneered a stupid, inconvenient, rectangular bottle shape the likes of which will not fit into conventional cup holders, coasters, carriers, etc.
Now introducing more stupider:
“Aquadeco”. Yeah.
“Aquadeco”. “Aquadeco”.
Originally, this artesian water came from Mt. Ararat… but the quality wasn’t up to par (according to fairly lax FDA importation standards) so now they fill these ridiculous bottles from a pristine spigot in exotic Southern Ontario.
Though it’s annoying to discuss the blindingly obvious – I guess we’re already on the subject: The environmental ruination caused by the “bottled water boom” of this past decade is really near-incalculable, and the fact that this particularly stupid water travels a little less far than it might’ve still doesn’t apologize for its profound negative impact.
And certainly nothing can apologize for the ‘novelty’ concept and its crowbarred-in name.
“Aquadeco”.
P.S.
Oh, it gets even better.
Water needs accessories now?!
Re: P.S.
that is ridiculous! and obviously the water bottle itself too. there should be laws against such things.
Re: P.S.
I’ll settle for consumer pressure against, but yeah.
Re: P.S.
but fascism is so much more fun!
For her project this last semester a friend of mine in graphic design redesigned the identity and packaging for Fiji water. Her labels look so much better, but our professor made her keep the square bottle shape. Great for OCDs, great to look at, but terrible to actually use.
Shaped bottles like that are stupid in practicality terms, but have such great shelf presence that companies just don’t care. :|
It seems that US-based companies rarely try to market odd-shaped or irregular format bottles though. See automobile design for a similar, if practical, stagnancy. I always assumed it was the dumbing-down caused by test marketing, if not straight up corporate risk aversion.
Did your friend put her project online?
I don’t know if she did. I’ll try to ask her about that.
how do you find these things? it looks like a cheap cologne bottle. not something i’d, well, *drink*.
I walked into a fancy foods shoppe, and there they were: rows of foolish-looking bottles – available in three sizes. Coincidentally, I was in Gotham. And I was thirsty.
The water is delicious. It tastes exactly like the shape of the bottle and the font on the label.
So does:
MT. ARARAT!
Hahaha!
I like how you come out of the woodwork when a discredited Armenian water source gets mentioned.
I love discredited Armo things. I’ve been moving around. Is your mail still being forwarded?
Haha… “discredited Armo things” – first thing I thought was “Oh, like its politics!”.