Trader Joe’s Sparkling Mojito Beverage vs. Elixia Limonade Artisanale, Myrtille
Both of these have a kind of bourgie appeal, so I think of them as comparable.
The mojito craze is, mercifully, over – but its legacy lives on at Trader Joe’s (where else?). Lime, mint, sugar – too simple to go wrong. This ‘kids’ version is a great deal better quality than a lot of the cocktails that the suburban set gulped down over the last few years (in that it’s not quickly stirred together lime-in-a-bottle + crème de menthe + Captain Morgan’s).
While appealing to only a slightly higher social caste, the Elixia brand myrtille-flavoured (i.e. bilberry, not blueberry) lemonade is not a beneficiary of the last echoes of a dead beverage fad, but it’s still an archetype of my definition of a faux-gourmet product: imperialesque packaging, overpricing, being of French manufacture, etc. That doesn’t preclude it from being good though. C’mon – bluebilberry lemonade!
Erethay isay ypotay: ouyay otewray “coseh”ay enwhay ouyay meantay “oesech”ay. Lessunay atthay isay a worday atthay i amay awareunay ofay.
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It’s not like that!