There are quite a number of foolish things about this ad. But the only alternatives to soda are seltzer water and milk?! Really? Juice isn’t even on the menu? Maybe tea? Forget soymilk, I guess.
The seltzer/skim milk dichotomy is presented in the print campaign too!
Are the Dairy Board people backing this hoopla? …Because we all know who’s behind the seltzer suggestion. It’s Dr. Keith Thornton! He’s a New Yorker too – and he just psychologically put their minds to it.
